My Profitable DTC Scaling Bible

I run conversion experiments on some of the fastest growing DTC brands in the world.

Everything I pick up along the way, the wins, the losers, and the psychology behind both, I share here.

Join 11,000+ Ecom founders turning CRO insights into revenue

Recent Articles

How to Build an Ecommerce Funnel That Sells to Cold Traffic

Jess Maytum

How to Build an Ecommerce Funnel That Sells to Cold Traffic

Jul 6, 2026

This is the exact ecommerce funnel we build at EcomTraffic for DTC brands that want to scale past €1M/month: ad, pre-lander, offer page, cart, testing, community. Step by step.

Fix it, ship it, or test it? The filter we run every website idea through

Jess Maytum

Fix it, ship it, or test it? The filter we run every website idea through

Jul 3, 2026

Half the tests brands run should never have been tests. The other half get shipped blind. Three questions decide in thirty seconds.

How to increase average order value: 9 plays I run on DTC brands

Jess Maytum

How to increase average order value: 9 plays I run on DTC brands

Jul 2, 2026

The exact cart, bundling, and checkout moves that make every order worth more. Zero extra ad spend needed.

If I ran CRO for Old Money, here's where I'd start

Jess Maytum

If I ran CRO for Old Money, here's where I'd start

Jun 24, 2026

A teardown of one of fashion's fastest-rising membership brands, and the four UX changes I'd ship before Q4.

How to make eCommerce offers that make strangers want to spend more money

Jess Maytum

How to make eCommerce offers that make strangers want to spend more money

Jun 22, 2026

Why discounts quietly kill premium brands — and the story-led offer that replaces them.